It really is darkest before the dawn.

Story of John Paul Mitchell Systems… There are certain universal notions and ideas that are a part of every human’s life, no matter where they’re from and what their story is. From roughly the same general idea of morality to attributes like kindness and generosity, these guiding principles stay with us throughout and can be comforting during times of turmoil. One such ‘cliché’ that some find played out is that ‘it’s always darkest before the dawn’. The idea that from the lowest of lows stems success and a brighter future is a beautiful one, and John Paul DeJoria is a living, breathing example of that. Having taken the world by storm, Paul Mitchell hair products have a global presence, well-reputed hair salons, and revenue of $1 billion in 2015 to boot. At the young age of 22, DeJoria was not only homeless but had a two-year-old and a wife to provide for. With a firm belief that circumstances change with hard work and resilience, DeJoria gathered $700 for his startup and co-founded Paul Mitchell systems, a pioneer in hair products in the world today. Had he given up and not believed in himself, DeJoria would have lived a life deprived of fulfillment and the world would have lacked an innovator in the field of hair care. As they say, how long should you try? Until.  ‘If opportunity doesn’t knock, build a door.’ -Milton Berle.